Empowering Social Impact: Connecting Entrepreneurs and Investors  

A SaaS Platform Driving Meaningful Change and Collaboration

introduction

Social initiatives are on the rise, tackling a wide range of challenges and driving positive change. These innovative projects often require funding to turn their ideas into reality and amplify their impact.

project type

SaaS

roles

research

Illustrations

ux ui design

year

2024

Problem Statement

Many young entrepreneurs with impactful social initiatives struggle due to insufficient funding and limited resources or knowledge for connecting with potential investors.

The Solution

To address the challenges faced by social entrepreneurs in securing funding and visibility, we developed a streamlined SaaS platform designed to connect them with impact-driven investors. The platform provides an intuitive, efficient experience tailored to the needs of both entrepreneurs and investors.

Research

User interviews

During our initial market research, we thoroughly analyzed similar products to understand their strengths and weaknesses. Our goal was to gain insights into user preferences and needs.

Key Conclusions

  • Many young entrepreneurs with social initiatives will face challenges due to limited funding and resources for connecting with investors.
  • Unlike platforms that impose fixed investment amounts, our system will allow investors to select their preferred investment level without any minimum or maximum limits.
  • The system will offer advanced sorting and filtering options, allowing users to organize projects flexibly, including by monetary amounts, addressing limitations seen in other platforms.
  • Unlike platforms with a diverse range of initiatives, our system will focus solely on social projects that create positive societal impacts and support those in need.

User interviews

Social initiatives are on the rise, tackling a wide range of challenges and driving positive change. These innovative projects often require funding to turn their ideas into reality and amplify their impact.

Key Conclusions

  • Platforms lack dedicated spaces for hosting social initiatives.
  • Young social initiatives struggle to attract initial investors who share their vision.
  • There's no efficient platform for clearly expressing initiative intentions and marketing strategies.
  • Investors seek to support social causes that align with their values.
  • Investment processes are often time-consuming and not user-friendly.

User Persona

entrepreneur

investor

Notes

Amit Levi

Engineer / 28 years / Karmiel, israel
“Ever since I was a student, I’ve been thinking about a social initiative that I want to promote. I wish I had the ability to fund this project and help dogs.”

Pain Points

  • Struggling to find an investor willing to fund my initiative.
  • No system available to easily connect with potential investors.

Needs and Goals

  • Provide abandoned puppies with safe shelter and proper food during the cold winter.
  • Secure an investor to help fund the project.

JTBD

  • Create and publish a new initiative.
  • Reach out to potential investors for funding.

Notes

Danny Harel

Businessman / 62 years / tel-aviv, israel
“I've been searching for an opportunity to invest in a social project that provides warm shelter for animals during winter. Despite my long search, I haven't found a project that truly aligns with my values.”

Pain Points

  • I can't find social projects that matches my values.
  • No platform offers personal details and a close connection with project entrepreneurs.

Needs and Goals

  • Invest in a social project that helps those in need.
  • Find a social project that aligns with my true values.
  • Avoid wasting time searching for suitable initiatives.

JTBD

  •  Identify initiatives that align with their values.
  • Track the impact of their investments.

main goal

To connect entrepreneurs and investors in order to execute valuable social initiatives.

kPI’s

01

The amount of initiatives that managed to find investors.

02

How many investors each initiative receives.

03

How long does it take to fund an initiative.

04

The amount of social initiatives in the system.

User Flow

entrepreneur

investor

Style Guide

As part of the brief, we were instructed to use an existing style guide from a company or organization. The illustrations in this project were sourced from Tranch's design system, which focus on optimizing cash flow and offering an innovative payment experience for enterprises.
fonts
Bw Gradual
Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
inter
regular
/
medium
/
Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
colors
#D9FC50
#333333
#F9F9F9
#FBF8FF
icons
illustrations

User Interface

components

sign up / login

Quick and easy access for users, allowing them to sign in as either an entrepreneur or investor.

entrepreneur

investor

dashboard

Clear overview of your initiatives, tracking your progress in fundraising with comprehensive data, making it easy to stay informed and manage your projects effectively.

Your Initiatives

Manage and track your active projects, continue working on drafts, or launch new initiatives directly from this page. Stay on top of your progress and fundraising efforts efficiently.

Notifications

Stay informed with real-time alerts about incoming offers. Entrepreneurs receive timely updates to ensure they're always aware of new opportunities and can make informed decisions.

Investment Offers

Review and evaluate investment offers from various investors. You can accept or decline offers and explore each one in depth to align interests for your initiatives.

New Initiative

Allows entrepreneurs to create and submit their initiatives, providing essential details such as descriptions, funding goals, and objectives to attract potential investors.

dashboard

A clear overview of active and potential initiatives, displaying key metrics and updates. Investors can easily track progress, view project statuses, and access detailed information to support informed decisions.

Explore Initiatives

Allows investors to explore and search for initiatives that best match their values and interests. With advanced filtering and sorting options, investors can easily find and focus on the projects that align most closely with their goals.

Investment Proposal

After selecting an initiative, investors can enter their investment amount and select a payment method to submit their proposal and support the project.

My Investments

Investors can view the initiatives they have invested in, along with details of their investments and suggested opportunities for further investment.

homenext project

This project was created for educational purposes during my academic studies. All assets, including fonts, were used under student licenses and are not intended for commercial use.

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